For Humans, By Humans
We live data-driven lives. It’s easy to forget that digital data comes at a cost to the planet. Since nature is everyone’s playground, we’d like to preserve her. So for now our studio is an AI-free zone. We’ll try to keep it that way for as long as humanly possible.
The AI Conundrum
Google's data centres (which power a significant proportion of AI) used approximately 21.2 billion litres of water in 2022. That’s enough water for about two million people in Sub-Saharan Africa for one year. (Source: Equals.Ink)
“Large AI models require enormous amounts of electricity and water, straining local ecosystems.”
— Petra Hongell, World Health Organisation